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Social Media


Project: Reclaim Your Roots

Role: Strategist, PROVOC

In collaboration with META, the Mental Health Coalition partnered with BIPOC mental health and wellness advocates to share everyday healing methods that exist within their cultures – like listening to cultural music, dance, or gardening – to show how these everyday rituals can create small moments of healing while also connecting people with their roots.


I co-created social media assets for the "Reclaim Your Roots" campaign comprised of an Instagram Reels series and in-feed mental health guides.

The campaign was selected as a Silver winner in the D&I Series for Social Video category for the Telly Awards, an honor awarding excellence in video and television across all screens with over 12,000 entries from all 50 states and 5 continents.

Join the movement and share your own Everyday Healing ritual via Instagram Reels with the hashtag #ReclaimOurRoots.

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