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Marketing
Project: Sense the Destination
Role: Brand Marketing Manager, Destination by Hyatt
I played a vital role in driving commercial revenue for Destination Hotels, a diverse collection of upper-upscale and luxury independent hotels, resorts, and residences that are individual at heart yet connected by a commitment to embodying the true spirit of each location.
Through cross-functional collaboration, I rolled out the #SensetheDestination initiative, a multi-dimensional offering extended to every guest designed to engage the local area through your five senses.
It beckoned guests to see, taste, smell, touch and hear their surroundings for a full-bodied experience.
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